André Laroche CEO of the WIR-Operations

With André Laroches' promise to take over the management position of the newly founded WIR Operations GmbH & Co.KG on a voluntary basis, the company is getting one of the experienced managers from the gastronomic industry at the side of founder Rolf Stahlhofen.

To achieve the goals of the Water is Right Foundation, the WIR Operations has been created. WE must and want to be the engine of the foundation!

- André Laroche, CEO WIR Operations GmbH & Co.KG

Most recently, the new managing director served as CEO of Elior/Areas Deutschland Holding GmbH. André Laroche brings with him many years of professional experience in the catering industry and has worked for Autostadt Wolfsburg, Starbucks Coffee Deutschland and SSP Deutschland GmbH, among others, alongside international projects. In his new position, the not unknown businessman wants to drive changes in the way resources are handled.

Water is Right is interesting for the retail and gastronomy sectors, first of all because it offers solutions for the required topic of sustainability. We want to give water a value again and positively change the way people deal with this good.

Founder Rolf Stahlhofen is delighted:

Having André as a campaigner for the human right to water at our side fills me with joy and pride. His competence and his lifeblood for Water is Right will secure the foundation in the long term and will make access to clean, safe and affordable water possible for many more people.